Compelling content is the building block to a trustworthy brand, and can help you generate leads, expand your customer base, and engage with your community. Content Marketing can draw your ideal customer to you, making them crazy for your organization. By providing content online that adds educational or entertainment value (through your website, blog posts, social media, podcasts, videos, infographics and more), you can convert customers to dedicated fans of your brand.
In this class we cover the fundamentals of Content Marketing and teach you how to plan an effective content strategy for your business. You'll discover the different content options available to you, and how to choose the best one for your organization. We'll cover the "must dos" for content marketing success, and help you avoid the shortcuts that won't work. You’ll leave this workshop with tangible ideas and proven tactics that can be implemented immediately. Whether you’re looking to improve your SEO, increase your sales and conversion rates, attract the best talent, or differentiate from your competitors, this workshop is for you!