COMPETING ON CUSTOMER EXPERIENCE: Master’s Class presented by Shannon School of Business, Cape Breton University

Date

Jun 13, 2019

Location

Price

Free

barrie_riome@cbu.ca ~ 902-563-1981

MASTER'S CLASS presented by Shannon School of Business, Cape Breton University

COMPETING ON CUSTOMER EXPERIENCE

Thursday June 13th at Centennial College - Pickering Learning Site:

6pm-8pm at Centennial College - Pickering Learning Site

Pickering Town Centre

1340 Pickering Pkwy, #102

Register here for Master’s Class

It’s 2019…

If you can’t get your product to my doorstep in under a few hours at a low relative price, then why should I buy from you?

What if you don’t have the ability to secure a scale-driven cost advantage – What are you going to do?

If you have the same old products and services that everyone else has, then why should I buy from you?

If Amazon and Uber and the myriad of direct-to-consumer (D2C) brands have mitigated any location advantage you may have once enjoyed, then what are you going to do?

The answer may lie in a well-conceived customer experience (CX) strategy. While it is not a panacea, a CX strategy can work with other elements of a refreshed marketing program to support both customer acquisition and customer retention and provide a defensible position for local businesses.

This Master’s Class discussion will be facilitated by a highly regarded CBU faculty member who has been a lead advisor on strategy and marketing for organizations across North America. He is an active facilitator for management development programs focused on acceleration of the modern strategic change effort, and teaches in the CBU MBA in Community Economic Development program delivered on weekends at Centennial College (Progress Campus).

About the MBA in Community Economic Development:

With classes scheduled about 16 weekends a year, the CBU MBA program caters to people who need the flexibility to balance work, family and studies. Hosted by Centennial College, all courses are delivered face-to-face on weekends by acclaimed faculty from all across Canada, allowing you to advance your career while continuing to work by earning your MBA degree in 24 to 26 months.

The MBA in Community Economic Development resonates with people working in the public sector, community organizations, social enterprises and entrepreneurial businesses, attracting learners who want to make a difference in their organizations and communities.

This MBA is also accessible for non-degree applicants who have significant managerial experience, as well as for degree applicants with non-business degree backgrounds.

CBU currently offers its unique MBA degree in 7 cities across Canada: Edmonton, Calgary, Kingston, Toronto, Brandon, Saskatoon, and Sydney.

Learn more about our MBA program:

Monday, June 10th at CSI Annex:

Info sessions at 12noon and 4pm

Meeting Room #4 (3rd floor)

720 Bathurst Street

Register here for June 10th 12 & 4pm at CSI Annex

Tuesday, June 11th at Fleming College:

Drop-in session from 11am to 1pm

Fireside room near Tim Horton’s

599 Brealey Dr, Peterborough

Register here for June 11th 11am-1pm at Fleming College

Tuesday June 11th at Centennial College (Progress Campus):

Drop-in session 4-7pm – Fireside Gallery at Centennial Library

720 Bathurst Street

Register here for June 11th 4-7pm at Centennial College

Wednesday June 12th at Centennial College (Progress Campus):

Drop-in session 10am-12noon – Second Cup at Centennial Library

720 Bathurst Street

Register here for June 12th 10am-12noon at Centennial College

Drop-in session 4pm-5pm – Fireside Gallery at Centennial Library

Register here for June 12th 4-5pm at Centennial College

Thursday June 13th at Centennial College:

Drop-in session 12-2pm – Second Cup at Centennial Library

Register here for June 13th 12-2pm at Centennial College

For more information:CBU MBA Webpage / mba@cbu.ca

Best regards,


Barrie


Barrie Riome

Director, MBA in CED

Shannon School of Business

Cape Breton University

902-563-1981

barrie_riome@cbu.ca

barrie_riome@cbu.ca ~ 902-563-1981

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