Journalist and writing coach David Silverberg presents Pitching to Press: How to Pitch your Business to Journalists

What should entrepreneurs and organizations know about pitching their work and story to journalists? Experienced journalist and writing coach David Silverberg will reveal the strategies change-makers should harness to better communicate their company’s business and products to journalists.

David will also highlight several mistakes business leaders often make when they approach media professionals, and will offer tips on the ideal way they can promote their company’s accomplishments. If you’re looking to get press coverage in 2021, this is the session for you!

How to CSI: Pitching to Press with David Silverberg
Wednesday, February 17th, 12:30-1:15pm
Register via the Common Platform or Become a CSI Member for access. 

David Silverberg, a CSI Annex member, is a freelance journalist, editor and writing coach who regularly writes for BBC News, The Washington Post, Toronto Star, Business Insider, Popular Science, Ars Technica, NOW Magazine, Fodor’s, and many more. For three years, he profiled more than 30 startups for the City of Toronto’s StartupHERE Toronto portal. He has also interviewed top executives such as Richard Branson, Reed Hastings (Netflix), Anne Wojcicki (23andme), James Park (Fitbit), and Andy Puddicombe (Headspace). For 12 years, he was editor of DigitalJournal.com, an online news network with more than 250 contributors. He is also a writing coach who helps emerging and advanced creative writers/freelance journalists take the next steps in their careers. Visit his website and follow him on Twitter.

What is How to CSI? 

If 2021 is to be the year of recovery, we all need to be prepared. Part of our CSI Recovers initiative, How to CSI is our weekly workshop series focused on helping CSI members sharpen their skills for to rebuild and launch the Next Economy: one that is regenerative, equitable, and prosperous for all.