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Events » Lunch and Learn: How to Land Press Coverage for your Startup

Lunch and Learn: How to Land Press Coverage for your Startup

Are you a startup owner who wants to secure media coverage? Get inspired and gain confidence in your media reations strategy. 

Register Here for this Lunch and Learn session with CSI Member David Silverberg where entrepreneurs and business owners will find new ways to generate media coverage for their products and services.

Business owners, startups and nonprofits will learn how to attract media attention and get press coverage through compelling press releases engaging with media personnel to convey their business’ value, and other strategies. 

By the end of this event, entrepreneurs will learn: 

  • How to engage with journalists; 
  • What makes an attractive news story to journalists; and, 
  • Strategies for organizing a database of pitches and follow-ups. 

This event will run from 12:30pm-1:30pm EDT. The last 15 mins will be reserved for Q&A. 

CSI Members get in for free! Check your email or reach out to andrea(dot)s(at)socialinnovation(dot)ca for the discount code. No one will be turned away due to costs. If this is a barrier, please send us a message at info(at)socialinnovation(dot)ca and we will follow-up with a ticket dicount code. 



About the Speaker

David Silverberg is a seasoned freelance journalist, editor, event producer and former editor-in-chief of Digital Journal. For more than 15 years, he helped lead Digital Journal to become a leading online news network, earning press coverage in outlets such as CBC, CP24, Global News, BNN and many more. He writes for publications such as BBC News, The Washington Post, The Toronto Star, New Scientist, NOW Magazine and brands such as 23andme and Shopify. For more than a decade, he was the artistic director of Toronto Poetry Slam, a biweekly poetry performance held at the Drake Hotel in Toronto.