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Events » Lunch and Learn: How to write a press release for your organization

Lunch and Learn: How to write a press release for your organization

Register Here for this Lunch and Learn session that will help attendees understand the value and process of writing a compelling press release, and learn how to best disseminate one to the media. 

If your business or non-profit is looking to attract media attention, you need to learn how to write an engaging and clear press release. In this Lunch and Learn, journalist, content marketer, and CSI Member David Silverberg will guide you through the release-writing process step-by-step.

This workshop will support marketing or publicity representatives of for-profit or non-profit businesses or NGOs in learning how to convey your organization’s story, value, and other strategies. 

By the end of this event, attendees will:

  • Develop a strong understanding of when is the ideal time to promote your business/org to attract media attention;
  • Develop a strong understanding of how to write a compelling press release, and;
  • Learn to be more aware of how vital press release writing can be to the marketing and publicity efforts of any organization, with the goal of building relationships with journalists. 

The event will run from 12:00pm-1:00pm EDT. The last 15 minutes will be reserved for Q&A. 

CSI Members get in for free! Check your email or reach out to andrea(dot)s(at)socialinnovation(dot)ca for the discount code. No one will be turned away due to costs. If this is a barrier, please send us a message at info(at)socialinnovation(dot)ca and we will follow up with a ticket discount code.


About the Speaker

David Silverberg is a seasoned freelance journalist, editor, event producer and former editor-in-chief of Digital Journal. For more than 15 years, he helped lead Digital Journal to become a leading online news network, earning press coverage in outlets such as CBC, CP24, Global News, BNN and many more. He writes for publications such as BBC News, The Washington Post, The Toronto Star, New Scientist, NOW Magazine and brands such as 23andme and Shopify. For more than a decade, he was the artistic director of Toronto Poetry Slam, a biweekly poetry performance held at the Drake Hotel in Toronto.