Digital Marketing Account Manager

Digital Marketing Account Manager

Posted On

Jan 20, 2019

Closing Date

Feb 28, 2019

Location

Toronto

About ConnectAd

Founded in 2010, ConnectAd is a digital marketing firm that works exclusively with nonprofits. We are a trusted Google Certified Partner that have helped secure Google Grants for over 250+ nonprofit organizations, including Habitat for Humanity, Special Olympics, and Big Brothers Big Sisters. With $10,000 per month in free AdWords advertising, our team of Google Grants Specialists manage AdWords campaigns that generate awareness, drive action, and deliver meaningful impact.

We are currently looking for a Digital Marketing Account Manager to join our tight-knit team. You will manage a portfolio of nonprofit accounts, where you can help make a difference to meaningful causes.

Key Responsibilities

AdWords Campaign Building:

  • Developing strategies for AdWords campaigns based on client goals and objectives

  • Conceptualizing landing page content in terms of keywords

  • Performing keyword research to find the most relevant keyword with high search traffic

  • Writing engaging ad text for each group of keywords

AdWords Campaign Optimization:

  • Analyzing historical keyword data to develop new iterations

  • Running A/B tests to maximize ad text performance

  • Collaborating with clients to build strategies and implement effective solutions

Client Reporting:

  • Interfacing with clients to report on performance, discuss future campaign opportunities, and address any questions or concerns they have

Qualifications

Need-To-Have

  • Excellent command of written English to interpret a diverse range of content

  • Acute attention to detail and ability to manage large sets of data (please mention the keyword “cookie” at the end of your cover letter)

  • Strong analytical skills to make optimization decisions based on reported metrics

  • Proven work ethic and the ability to work independently

  • Exceptional oral communication skills

  • Demonstrated willingness to take initiative

  • Adept at learning quickly and love for tinkering with technology

  • Experience or desire to work with nonprofits

Nice-To-Have

  • Experience with Excel, Google AdWords, Google Analytics, AdWords Editor, and/or HTML

  • Client-facing or customer-service experience

Why You Should Apply

  • To make a positive difference by doing meaningful work in helping nonprofits. The work you do can help abuse victims find relief, affect social change, educate youth, promote culture, and more

  • To gain experience in the fast-growing and in-demand industry of internet marketing

  • To work in a flexible, entrepreneurial environment where you can take ownership, make an impact and help shape the future of ConnectAd

  • To collaborate with nonprofits of all kinds, such as social justice, youth development, health, arts, culture, animal, and environment

Perks

  • You pick where you want to work throughout the week - whether that’s working remotely from home, or at the CSI Spadina co-working space in downtown Toronto

  • A Health Spending Account that can be used to subsidize dental, vision, or prescription drugs

  • A Wellness Credit for you to use on gym memberships, fitness classes, and more

  • Our Learning Incentive Program for you to use on workshops, book purchases, or professional development

  • Company-sponsored regular team outings to relax and unwind

If interested, please submit your resume and cover letter to careers@connectad.ca.