Digital Marketing Analyst – Nonprofit Digital Marketing

Digital Marketing Analyst – Nonprofit Digital Marketing

Posted On

Aug 10, 2020

Closing Date

Aug 18, 2020

Organization

ConnectAd

Location

Toronto

More Info

-

About ConnectAd

Founded in 2010, ConnectAd is a digital marketing agency that works exclusively with nonprofits. Our mission is to use digital marketing to help worthwhile causes grow their impact and create positive change in the world. 

While we provide a diverse range of digital marketing services, our main offering is helping nonprofits secure the Google Ad Grant, which gives nonprofits $10,000 per month in free Google Ads. We then manage those ad campaigns to generate awareness, drive action, and deliver meaningful impact. We’ve worked with over 350 organizations, including groups like Habitat for Humanity, Special Olympics, and Big Brothers Big Sisters.

We are currently looking for a Digital Marketing Analyst to join our tight-knit team. Under the direction of a Senior Account Manager, you will work on a variety of nonprofit accounts, where you can help make a difference to meaningful causes.

 

Key Responsibilities

Google Ads Campaign Building:

  • Developing Google Ad campaigns based on client goals and objectives

  • Performing keyword research to find the most relevant keywords with high search traffic

  • Writing engaging ad text

 

Google Ads Campaign Optimization:

  • Analyzing historical data to determine the best optimizations to improve performance

  • Running A/B tests to maximize ad text performance

 

Post-Click Optimization:

  • Writing content and designing landing pages that maximize for conversion rates

 

Google Analytics / Google Tag Manager:

  • Setting up Google Analytics accounts and analyzing the data to generate deeper insights

  • Setting up Google Tag Manager tags that enable more complex tracking capabilities

 

Need-To-Have

  • Excellent command of written English to interpret a diverse range of content 

  • Acute attention to detail and ability to manage large sets of data (please mention the keyword “cookie” at the end of your cover letter)

  • Strong analytical skills to make optimization decisions based on reported metrics

  • Proven work ethic and the ability to work independently

  • Exceptional oral communication skills

  • Demonstrated willingness to take initiative

  • Adept at learning quickly and love for tinkering with technology

  • Experience or desire to work with nonprofits

 

Nice-To-Have

  • Experience with Excel, Google Ads, Google Analytics, Google Ads Editor, and/or HTML/CSS

  • Client-facing or customer-service experience

 

Why You Should Apply

  • To make a positive difference by doing meaningful work in helping nonprofits. The work you do can help abuse victims find relief, affect social change, educate youth, promote culture, and more

  • To gain experience in the fast-growing and in-demand industry of internet marketing

  • To work in a flexible, entrepreneurial environment where you can take ownership, make an impact and help shape the future of ConnectAd

  • To collaborate with nonprofits of all kinds, such as social justice, youth development, health, arts, culture, animal, and environment

 

Compensation

This is an entry-level position with a salary range between $38,000 - $42,000.

 

Perks

  • Flexible work weeks that blend working remotely from home with being in our office at CSI Spadina, a co-working space in downtown Toronto. While quarantine is in effect, team members will be working entirely from home.

  • Extended vacation policy where all team members start at 3-weeks vacation in their first year and scales up to 5-weeks in their third year

  • A Health Spending Account that can be used to subsidize dental, vision, or prescription drugs

  • A Wellness Credit for you to use on gym memberships, fitness classes, and more

  • Our Learning Incentive Program for you to use on workshops, book purchases, or professional development

  • Company-sponsored quarterly team outings (once quarantine is over) to relax and unwind

If interested, please submit your resume and cover letter to careers@connectad.ca. We will be interviewing and hiring as applications come in.