Canopy safeguards forests and the environment by harnessing the power of the marketplace and changing business practices. Specifically, we drive North American demand for green paper products by shifting heavy paper consuming sectors away from unsustainable sources. We work primarily with the book, newspaper, magazine and print industries to phase out the use of endangered forests and toxic bleaches in paper-making, make more environmental solutions available and reduce overall paper consumption. Our work generates momentum for forest protection and sustainable management. And we do all of this in the name of protecting the integrity of our planet. We want to ensure the world's forests remain strong and standing, our species abundant, our ecosystems healthy and our climate protected. Canopy is dedicated to protecting forests, climate and species; we have been since day one. We are determined to create permanent solutions to the problem of forest destruction. 50% of forests are logged for paper, so we’ve been focused on the world’s biggest paper buyers since day one too. Canopy understands that business leaders can be powerful forces for environmental change. We work with 700 of the world’s largest paper consumers to provide the tools and knowledge they need to protect forests in Canada and around the world.