Under the Directorship of its founder, Dr. Isabel Pedersen, Decimal Lab explores our proposed digital lives. It studies disruptive digital technologies as they emerge and are proposed for the future and the incredible consequences that this evolution spurs. It is a research lab that concentrates on personal media, that people carry, pocket, wear, implant, and consume in order to understand how this transformation to very personal tech is affecting life, society, culture and the arts. It studies how this situation converges with the development of Artificial Intelligence (AI), big data advancement, and smart city emergence. It is a humanities lab, first, and technology lab, second. Research creation projects take a critical media approach intending to provoke meaningful dialogue and reflection.