I started Degroot Design in 2002, and have been a website consultant working with small businesses, mostly non-tech start-ups, since that time. I have been instrumental in improving the user experience of 100s of websites, newsletters and interactive projects for clients in the sports, entertainment, health and wellness, pharmaceutical and engineering industries. When I partner with my clients, we work together to come up with both short and long term SMART goals. As well we look at the goals of their potential customers to make sure that we address those in the websites we build. I have a particular process where initially we go through an in depth discovery phase. Once the nitty gritty has been figured out I get down to business building the actual site which includes a sitemap, wireframe, prototype, design, development and finally (and definately not least) testing.