Duegood is a social marketing and communications design firm that focuses specifically on helping others establish and develop socially positive endeavours in the public arena. The privately-owned company is a division of DIMA Communications Inc. (Incorporated 1987). Duegood provides strategic consulting services and creative execution for the non-profit & not-for-profit sector promoting health, environment and social responses, as well as the encouragement of Corporate Social Responsibility (CSR) with for-profit companies. A boutique sized studio located in downtown Toronto, Duegood provides direct contact with clients and projects while relying on an extensive network of support and consultants developed in the fields of academia, health care, education, social advocacy and representation, design communications, social and print media, technology, marketing and program development. Duegood’s deft mix of strategic thinking and results-based creative communication campaigns have been successfully applied to important foundations, organizations, issues and causes running the gamut from the nationally significant (e.g., CATIE, 4H Council of Canada, the Society of Obstetricians and Gynaecologists, Ontario Long Term Care Association) to the locally needed (e.g., Aisling Discoveries, Alliance Hospice, Toronto Community Housing Corporation, and Toronto Public Health). The majority of duegood’s work has been not-for-profit organizations.