Ah, it's been an interesting road so far: from copywriting, to entertainment reporting to serial entrepreneuring. My latest fascination-cum-business: BestEndings.com: making it easier to talk about and plan for life's end [subtext: for those who want to talk about end of life.. and those who don't]

And how did I - who finds life a blast - stumble onto an interest in life's end? Through social media. Yes! Specifically Tweet chats (and then came blogs 'n' FB) where healthcare professionals bemoan how us 'real people' don't know enough about options to make informed decisions.

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