Lowfoot is focused on solving some of the world’s most pressing energy problems. Utilities and Retail Electricity Providers across North America and the world are facing peak demand events and have no way to tap the residential market to incentivize reductions. Lowfoot solves these problems with its innovative platform. We use data analytics, game mechanics, and research on human nature and behavior to get people to use less electricity when it matters most. Our platform helps to reduce stress on the electric grid, improves customer retention for Retail Electricity Providers, and reduces the need to build additional power plants.