Marta Nowinska is a social entrepreneur and the founder of Swapsity. She traded her Bay Street finance job to start Canada's leading swapping community. It is her unique experience and exposure to the world of money and complementary economy that enables her to draw from the best of both worlds.

With 20% of the world's business conducted via barter, online swapping is a big idea with huge financial, social and ecological returns. It creates precious human-to-human connections and unleashes individual creativity. Marta recently shared her passion by addressing the value and values of the Exchange Economy during her TEDx talk. At the heart of Marta's vision is the aspiration to empower others.

Marta has orchestrated Swapsity’s strategy development, operations, public relations, marketing, event planning and partnerships, including successful collaborations with the Toronto Environment Office, Green Living Show and other eco-minded social enterprises. She has been featured on CTV, CP24, OMNI Television, the Financial Post and the Toronto Star, quoted in more than 60 media outlets, and profiled as a Collaborative Consumption pioneer and protagonist. As the Global Curator for Collaborative Consumption Marta also writes about newsworthy happenings in Canada’s Sharing Economy.

Marta has lived and travelled throughout Europe, Asia and North America, gaining exposure to various cultures that have enriched her profoundly and expanded her worldview. Now Marta calls Toronto home. When she is not exercising her business savvy, she can be found exercising her mind and body through yoga, chess, biking or playing the violin.

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