Project Neutral’s unique online platform engages residents to deliver personalized recommendations, incentives and nudges to reduce their household carbon footprint and model new social norms in their communities. In doing so, Project Neutral supports the behavioural and cultural shifts necessary to move towards a low carbon society. Project Neutral’s mission is to drive the adoption of programs, services, and behaviours that support a low carbon future. We partner with municipalities to offer turnkey solutions to support climate change action among residents, and with organizations to promote innovative technologies, programs, products and services in the low-carbon economy. Project Neutral is a project on Tides Canada’s shared platform, which supports on-the-ground efforts to create uncommon solutions for the common good. Tides Canada is a national Canadian charity dedicated to a healthy environment, social equity, and economic prosperity.