At CSI we have seen over and over what incredible things can happen when people come together to make change. One of the ways we are doing that is through one of our newest programs, Women of Ontario Social Enterprise Network, a provincial partnership which is part of the Federal Government’s Women Entrepreneurship Strategy.
Media Equity for Entrepreneurs is Part 1 of WOSEN’s Women-Centered Innovation Learning program, an online interactive workshop will offer entrepreneurs a personalized media training toolkit that will help you determine how your story should be told.
An excerpt from the course description:
as women and non-binary leaders from various backgrounds, being boxed into a story of a phoenix rising from the ashes of oppression can be difficult. it limits the scope of your business and changes your story for those learning about your work for the first time. and yet, press and media is a necessity for getting your business out there to potential clients, leads, and partners. as social enterprise owners, it is essential for your message to be disseminated to those you want to reach while staying true to your entrepreneurship journey. your story is your first impression to the market. that means you must fiercely and unapologetically protect who is telling your story and how.
in this interactive workshop, sisterhood media will offer you a media training toolkit personalized to your triumphs as a social entrepreneur that will help you determine how your story should be told. we will focus on key descriptors of your mission and impact and how that translates into press about you and your business. by identifying your brand’s story and how it should be documented, we will work through case studies of exemplifying when you should or should not continue with media engagements that will undermine what you are working towards. at the end of this session, you will be empowered to have your story reported on your terms.
If you’d like to learn more about — and register for! — this program, click here.
