Social Entrepreneurship 101

If you want to learn the fundamentals of creating a social enterprise, and ensure you make the right decisions and set the right priorities this course is for you!

The program was developed in partnership with experienced social entrepreneurs, coaches, facilitators, and educators, and based on the learnings of over a decade of training social enterprises.

You will feel more capable of driving your social enterprise idea forward with increased confidence. Come to connect with your peers and learn the building blocks of creating a viable social enterprise

PHASE 1: PROBLEM DISCOVERY, SOLUTIONS MAPPING, AND OPPORTUNITIES FOR IMPACT

Together, we’ll help answer some of the questions you may be asking yourself, such as:

• I see so many problems. Which should I focus on specifically, and why?
• Do I have the right skills and enough knowledge to do this?
• How do I move from idea to action?
• There are so many things to do to get started, how do I prioritize?

WEEK 1

• Topic: What are my motivations for wanting to start a social enterprise?
• Outcomes: I understand why starting my own social enterprise is a good fit for me.

WEEK 2

• Topic: What problem am I passionate about finding a solution to and why?
• Outcomes: I have a framework to help me learn more about the ecosystem in which my problem exists.

WEEK 3

• Topic: Why are the current solutions to this problem not working?
• Outcomes: I have learned techniques to help me connect with those affected by the problem so that I deeply understand what is not working and why.

WEEK 4

• Topic: Identifying opportunities for impact (new solutions)
• Outcomes: I know (or am closer to knowing) where I can start to focus the efforts of my enterprise and with whom so that I can generate real impact.

PHASE 2: STAKEHOLDER DISCOVERY, BUSINESS AND FINANCIAL MODELS, SOCIAL ENTERPRISE FUNDING OPTIONS AND EXPLORING ENTERPRISE IMPACT

Together, we’ll help answer some of the questions you may be asking yourself, such as:

• I have developed a clear idea of the impact that I want my enterprise to generate, how do I design my enterprise to reach this impact?
• How can I generate sustainable revenue (and profit) from my social enterprise?
• How do I move from idea to action, what areas of my enterprise should I focus on building first?
• What resources am I going to need to start my enterprise?
• What funding models should I explore?

WEEK 5

• Topic: What is the vision and impact goals for my enterprise and who are its stakeholders?
• Outcomes: I have a first draft of my enterprise’s compelling vision statement and I know all of the stakeholders that I will need to engage with in order to start testing my ideas.

WEEK 6

• Topic: What is a business model?
• Outcomes: I can start to get creative in imagining how my enterprise could deliver and generate value in order to achieve impact.

WEEK 7

• Topic: What resources will I need to start my enterprise?
• Outcomes: I can do a basic financial model to determine what I will need in the short term to get my enterprise off the ground.

WEEK 8

• Topic: How could I get my enterprise funded, what options are available and what should I focus on doing next?
• Outcomes: I understand some of the funding options available and have a clear idea of what I should focus on next in order to get my enterprise off the ground.

Core Entrepreneurial Competencies You’ll Learn

You will leave this training with some core entrepreneurial competencies that will support you in building an inclusive, meaningful and impact-driven enterprise. These include:

• Critical thinking (the objective analysis and evaluation of an issue in order to form a judgment)
• Systems thinking (understanding the numerous factors that contribute to a problem you are wanting to solve)
• Decision making (selecting the best course of action that will bring about authentic impact).
• Listening (giving one’s attention in order to learn new things without bias or judgment)
• Storytelling (crafting and telling stories to better understand the impact that you want to generate)
• Business Modelling (how to design an enterprise)

Tools and Guides You’ll Use

Some of the tools and guides we will be using include: Impact Gaps Canvas, Flourishing Business Model Canvas, Research Plan Template, Research Findings Template, Theory of Change, Evaluating Opportunities Worksheet, Enterprise Golden Circle.

Scholarships 

“Ever wondered how to turn your professional and academic experience, personal values and ideas of social change and impact into action? This course is the place to start! You’ll be inspired and encouraged into action!” – Astrid Arumae – Réseau d’Entraide Covid-19 Help Hub – Montréal, QC

“Amazing course that allows all users to feel supported and comfortable sharing and encourages individual and group learning of self and business. You are thoroughly guided along a well lit path and emerge a stronger and more confident entrepreneur on the other side. Complete with resources and learning tools and a network of like minded business people that become friends.” – Tim O’Hara – Hulpr – Kingston, ON

“Social Entrepreneurship 101 has laid the groundwork for ongoing self development in an optimistic and promising realm. It has helped me begin to build the muscle of financial thinking and offered a vocabulary that honors both my values and my needs.” – Siddan Chandra – Kidocracy – Toronto, ON

“My experience in the SE101 course was awesome! I was able not only to learn new things but also to get outside of my comfort zone. This course allowed me to understand how to transform ideas into feasible projects. I would recommend this course to any person that is looking forward to building connections or that is also starting a new project and would like to share their ideas with others. This course was one of my highlights of the year 2020 amids the COVID-19 pandemic! This was an opportunity for me to get outside of Ecuador and learn with an international cohort from my house!” – Mateo Tobar – LAB-XXI – Ecuador

“Social Enterprise 101 is about more than the nuts and bolts of building your social enterprise – don’t be surprised if you find yourself (pleasantly) challenged to do a lot of looking inside yourself, understanding your story and seeing how that is a major lever to achieving your dreams.” – Lee Weiler – Edmonton, AB

“Social entrepreneurs are going to be essential to help author a new social contract and reset the economy. If you’re looking to make your mark on the universe, using business as a tool, SE 101 is a great place to start.” – Michael Szego – Third Party – Toronto, ON

“As SE 101’s instructor, Peggy’s consistent energy during weekly classes and proactive effort to keep attendees engaged was commendable! In terms of various topics covered, I felt that storytelling exercises sprinkled through the 8 weeks was a solid way to help build/hone this critical business skill. Other than that, my favorite course topics based on coverage and discussions were – Desk Research, Discovery Interviews, Gaps Canvas, Enterprise Golden Circle, FBCanvas, Business Models, and Financial Models. Behind-the-scenes, Peggy was always available to address queries, offer follow-up discussions and reviews, and go above and beyond my making introductions to other entrepreneurs (or aspiring ones) in the same ecosystem and creating a Slack channel specifically for the ecosystem I plan to be in. Keep up the good work!” – Vishal Asthana – Toronto, ON (CSI DECA)

“SE101 strikes a thoughtful balance between the ‘whys’ and ‘hows’ of social entrepreneurship. The deep knowledge of the facilitator and the thoughtful support and engagement with the other participants was invaluable. I highly recommend it to anyone interested in social entrepreneurship.” – Ashley Goff – Raising Giants – Edmonton, AB

“I started with a vague idea and throughout the SE101 course, it got more focussed and clear. I don’t know whether I’ll see my idea grow into a real social enterprise or a charity, but I’m committed to it becoming SOMETHING. It made me aware of opportunities for connection and collaboration with others that I probably wouldn’t have noticed. It gave me the confidence to talk about my idea in a short and snappy elevator pitch, and articulate a connection to my deepest values. I felt honoured to be with so many passionate, dedicated and visionary people developing their own ideas to make the world a better place.” – Edelweiss D’Andrea – Occupational Therapist – Ottawa, ON

“Ògo Tàwa Inc., would not have the successes that attract strategic alliances, partners, influencers, and funders towards our organization today without the help of Social Entrepreneurship 101, CSI staff, and my fellow Social Entrepreneurship 101 comrades. The Social Entrepreneurship 101 course is a game changer, a venture booster, the essential preparation and nurturing environment for any intelligent-minded, ambitious social entrepreneur. It is best in class. Take it from me, a Harvard trained professional, this course is of Ivy-League standard, with leadership training skills, hands-on interactive learning, and competitive edge to propel social entrepreneurs towards exponential business successes that solve society’s pressing problems while ferreting out rewarding financial resources. Overcome your business woes with this course! Guidance from Peggy Sue Deaven the CSI program facilitator is like having access to a business super-power! I really have been more impactful with her guidance.” – Khalidah Bello – Ògo Tàwa Inc. – Toronto, ON

Alterna is guided by a commitment to support the well-being of their members, employees and communities. They promote community economic development through micro-lending initiatives, financially literacy training, charitable activities and by continually strive to be transparent at every level of their operation. We are grateful to have their sponsorship for CSI’s Social Entrepreneurship 101 Program!